Hey there, I’m Dan. Marketer.

A believer.

Photo taken from the top of Mt. Currahee in Toccoa, GA. Here, our soldiers trained for D-Day, to ensure freedom for our country and the world. History informs the future.

I am an avid and active supporter of our veterans and their well being. To learn more, please visit:

I am a passionate, innovative and creative teller of stories who believes that making peoples lives better is at the core of building a better world.

Technology, combined with a shared sense of humanity ….that is truly powerful, and it’s what I believe in.

Identify. Understand. Engage with Impact and Velocity.

Experience and a core skill set that Includes

  • B2B Marketing Leadership: Customer and Partner

  • Omni Channel Digital and Demand Creation

  • ABM, Customer Acquisition and Customer Success

  • SMB and Enterprise Customer and Partner Strategy and Execution

  • Analytics: Data Driven Campaign and Programs Execution

  • Brand and Content Strategy

  • Full Lifecycle Product Marketing

  • Customer and Partner ID and Message Architectures

  • High Performance Teams -Matrix and Direct

Photo taken at Grand Teton National Park. Need inspiration? Look no further.

My journey.

Recent Experience

National Brands Launched Include

Marketing Teams Built

National and Global Demand Gen Wins

Single Digits Comprehensive Company and Solution Platform Branding: The Connected Life Experience and PlatformOne

The GENIUS Integrated Payments Platform

Commvault’s Rebranding to Global Partner Ecosystem

SMB and Enterprise targeted Marketing teams ranging from 2 individuals to 50+

Marketing teams comprised of Customer and Partner focused accountabilities

Teams always built with an emphasis on collaboration, shared accountabilities (we win when the team wins!), and a mission-centric focus on excellence

Procore Technologies example:building demand from $0 to the $2MM+ within 2Q of program launch in FY23

Single Digits example: A comprehensive demand generation engine -both ABM and omni channel digital- launched and delivering double digit growth numbers in only weeks

Procore Technologies example: growing virtual, hyper local and regional event participation by nearly 3x within first year of program launch

“First, think. Second, believe. Third, dream. And finally, dare.” —Walt Disney.

Procore Technologies

Senior Director, Global Partner Marketing

March 2022 - August 2023

Wins!

  • Global Demand Gen Platform: 5x pipeline increase in first two quarters

  • Social, web, ABM, nurture -fully integrated campaign capabilities developed and launched: Audience engagement and funnel velocity increases from month one of deployment.

  • Audience identification (ICPs) and related message architecture developed and deployed within two quarters. Audience engagement increases by more than 1000%

  • High performing team recruited, onboarded and driving high-impact results within 60 days.

The Charter: to develop a global Partner Marketing function that supports Procore’s domestic and international growth objectives -’-To, -Through, and -With partners and their customers , incorporating partner teams and Procore teams from around the world.

Accomplishments of note:

Reach partners and our joint customers -existing and prospective- through high velocity campaigns and programs. The highly successful complete development and deployment of the Procore Partner Demand Center (the PDC).  A fully branded online partner omni-channel environment for the rapid utilization of a wide variety of digital, events, social and event campaign assets by all Procore Partners and related Procore sellers.  The PDC was fully incorporated with our SFDC, Tableau and Marketo implementations.

The comprehensive build out -strategic and structural- of Procore’s Partner Program.  This included Program Branding, tiering, performance definitions and benchmarks (in full alignment with Channel Sales Teams), field level execution and ongoing management.

All Partner Marketing metrics for FY2023 are tracking either on target or beating target.  These targets included: partner recruitment goals, top of funnel (TOF) demand, partner generated pipeline, partner originated leads, partner event leads, partner enablement objectives and related ARR targets.

The successful launch of the Procore’s flagship partner event, Procore Partner Summit.  A new, annual event held in conjunction with Procore’s Groundbreak event, the 2022 Partner Summit exceeded all performance expectations and received 100% post-event positive reviews by more than 200 Procore partners.

Single Digits Inc

VP, Marketing

April 2019 - September 2021

The Charter:  To expand Single Digits’ market share and awareness in existing and newly targeted markets in support of MRR, ARR and EBITDA growth.  To articulate and deploy a comprehensive GTM strategy for data-driven ‘to and through’ demand generation and pipeline growth. 

Accomplishments and Results Include: 

Field Marketing and Demand Generation: Events and customer experience programs, coupled with a digital platform deployment, website Re-cast, and related campaigns (SEO, social media, email nurture, Google Ads, Paid Search) lead to:

2x+ core site traffic, 5x+ MQLs, 2x+ lead conversion improvement, and 3x+ improvement in direct customer and critical partner engagement.

Product Leadership: Led the Product and Marketing team developing and delivering PlatformONE GTM efforts including platform re-architecture requirements, capability requirements (customer/market inputs) including cloud-based data storage and analytics capabilities and others, all while managing the full slate of product and point releases

Platform and all related marketing requirements delivered on schedule and under budget in support of fiscal plan.

Branding and Message Architecture Leadership: Together with CEO and other leaders and stakeholders to develop comprehensive company positioning and related value proposition(s), along with introducing and launching innovative tools and technologies.  A complete Brand Guide, end-to-end company website, Sales Playbook Set, Communications Plan and all related digital tools and assets delivered in advance of deadline and under budget. 

This broad program in support of 2x new market sector growth and demand generation as numbers quoted above.

Implement Omni-Channel Digital Marketing Platform (MarTech stack): developed and deployed end-to-end demand-generation engine (including integrations to Salesforce and related Sales lead flows)

Achieved annual marketing-originated pipeline of 20%+, coupled with consistent inbound lead volume growth 200%+.  (core MarTech leveraged included Salesforce (SFDC), Marketo, Pathfactory, Ceros, Wistia and Google Ads)

Spearheaded Company’s Comprehensive Re-Branding, Repositioning, and Launch to new and existing target verticals, along with expanding and fleshing out core value proposition to reflect clients’ rapidly changing connectivity needs.  Delivered tangible access to the promise of The Connected Life ExperienceTM(SDI’s branded approach for advanced wireless connectivity) for customers. 

This approach and program successfully delivered a framework for both SDI Sales and its customers to leverage for understanding and purchasing critical connectivity solutions and services.

Team! Developed highly flexible and dynamic marketing and product management teams.

Built a lean Marketing team from ‘scratch’ within only six months including Digital, Programs, Product Management, Product Marketing, and Enablement

Commvault

VP, Global Partner Marketing

October 2015 - March 2019

The Charter: to drive preference, awareness, engagement, and demand with current and prospective Commvault partners (MSPs, VARs, and Disti).  To ensure partner routes to market meet and exceed revenue and margin objectives for the company; and to build and promote Commvault’s partner ecosystem as a critical value-add for target customers and prospects.

Accomplishments and results included:

●     Creation and deployment of the company’s global digital channel marketing automation platform for -To, -Thru and -With demand generation and pipeline development.  Results improved partner-related pipeline by more than 2x and overall demand generation by more than 200%, all within four quarters of launch.

●     Established comprehensive global GTM (go-to-market) strategies, execution plans and product/brand launches with priority Alliance, GSI and OEM partners including Cisco, AWS, Microsoft, HPE and NetApp.  Global Partner revenues have increased 3X+ since GTM inception.

●     Successfully implemented a multi-quarter re-casting of Commvault’s brand and related communications elements targeted -to and -though partners, channel press, and analysts.  Execution included new Partner Demand Center Platform that incorporates content syndication capabilities, partner engagement (via SFDC), purpose-built social media programs, and subscription oriented broad-based and targeted communications.